Comic-Con holds the Guinness World Record as the biggest festival of its kind, attracting more than 130,000 superfans yearly.
That’s why SugarBang was on-site to promote Kingsglaive’s Blu-ray launch with:
* Live tweeting during cast interviews with IGN & more
* Offline T-shirt giveaway
* Heavy online community management
* Snapchat “digital autographs” with panelists
